The Story of Stuff Project

The Story of Bottled Water: How "Manufactured Demand" pushes what we don’t need and destroys what we need most

On March 22nd – World Water Day – The Story of Stuff Project released The Story of Bottled Water, a 7-minute animated film, that takes a provacative, humorous look at bottled water. Hosted by Annie Leonard, the creator of the internet hit The Story of Stuff, the film was co-produced with five leading sustainability advocacy organizations: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Polaris Institute and Pacific Institute.

The Story of Bottled Water employs the Story of Stuff style to tell the story of manufactured demand, specifically how Americans are influenced to buy more than half a billion bottles of water every week, when they can get it almost free from a tap.