This document by Ministry of Drinking Water and Sanitation is a draft of the WASH advocacy and communication strategy 2012-2017. It is a framework to guide the execution of advocacy and communication efforts related to toilet construction and use and key critical WASH behaviours at the national, state and district level.
The goal of the framework is to make sure that people have access to, and use a toilet and practice good hygiene, including hand washing with soap after the toilet and before food. The focus is to increase the knowledge about sanitation and hygiene practices with the long term objective of changing the way society thinks so that there is no open defecation in the country.
The communication strategy adopted to achieve this clearly defines the audience that receives the information, the content of the information and the methods that are used to convey the information. Further this achieved through advocacy, interpersonal communication and community mobilisation with overall multi- media support including mass media, digital media and social media.
The document is divided into 4 main sections, each with sub-sections:
1) Why a WASH Advocacy and Communication Strategy
a) Challenges and misconceptions
2) What is the focus of the WASH Advocacy and Communication Strategy
a) Changing an individual’s behavior
b) Communication approaches
c) Communication objectives
d) The three phases of the advocacy and communication startergy
e) Communication activities
• National level
• National and state level
• District, block, village/GP level
3) How to implement the WASH advocacy and communication startergy
a) Implementation framework
b) Guidance note for developing state-specific advocacy and communication strategies
c) District communication plan template
4) Monitoring and evaluation framework
a) Suggested monitoring and evaluation framework
Click below to download the document.